Curiosity got the better of me, so I lined up.
It didn't take all that long; I must have been in the express lane. When I got near the front, I found out that they were imparting some type of special blessing on the bottom of anyone's left shoe/boot/whatnot. Your footwear will have a conscience, and now has a chance to live forever in Heaven, yakitty-schmakitty and some other stuff... I wasn't really listening.
At the time, I didn't think much of it, and went ahead.
Curious, I looked it up when I got to work... too late have I discovered what this ancient ritual is all about:
I've souled my sole.